Is footfall during summer hot or cold?
The summer is here and as a furniture store owner perhaps this is the time of year where footfall dwindles as consumers turn their attention to holidays rather than home investments. That being said,...
View ArticleWould you host a car boot in your car park?
Let’s face it, trying to think outside the box to drum up footfall in your store can sometimes lead to falling back into the same old, same old trap – the ‘clearance sale’ or ‘seasonal sale’. Over the...
View ArticleAre you promoting Black Friday?
Next month has date in the diary where savvy shoppers are looking for the best deals across multiple categories, including home furnishings. I’m sure you are well aware of Black Friday, which takes...
View ArticleWhat is the furnishing industry doing for Black Friday?
Last month we explored some early Black Friday tips ahead of the promotional period, as well as why it’s still a sale to get involved in. This month, with Black Friday taking place on 24 November...
View ArticleFestive inspiration
The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for...
View ArticleAre your payments Safe and Secure?
January always seems like a month of new ideas, fresh approaches and reflection on past experiences. With that in mind, this month takes a look at why an important element of your business needs extra...
View ArticleThe power of text marketing
If there is one thing us humans can’t seem to live without, it’s our mobile phones. From browsing social media, online shopping and listening to music to answering work emails or sending the...
View ArticleMarch means Bed Month and More
This time last year we focused our blog all about National Bed Month and how to put sleep under the spotlight. The National Bed Federation (NBF) provides helpful tips and resources for bed and...
View ArticleWhy a website refresh?
In today’s trade, many consumers digest information from their fingertips, click of a mouse and the never-ending scroll. Within the furnishings industry, the traditional buying journey of bricks and...
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The instore experience helps nail the sale
It’s no secret that modern day shoppers are becoming savvier, and stricter, when it comes to spending. In the furniture and beds sector, this behaviour is more present than others, with big ticket...
View ArticlePhone scam that steals your products
When it comes to topic of scammers, there are plenty of pitfalls that businesses can fall into. From authorised push payment (APP) – or bank transfer – scams, where fraudsters are pretending to be...
View ArticleBridging the gap between online and instore
If you’re reading this then you’re most likely an independent furniture or bed retailer that either has one or multiple stores, as well as an online presence. In previous blogs you may remember such...
View ArticleNot all SEO is good SEO
Back in July 2022 we covered the basics with Search Engine Optimisation (SEO) and how to utilise free tools to get started. Just over two years later, we thought it would be worth diving into the...
View ArticleHow much do you know about your data?
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View ArticleBlack Friday: It’s worth a text
Next month sees the return of Black Friday, the frenzied shopping period where savvy consumers are on the hunt for the best deals and slashed prices. This year, Black Friday takes place on Friday 29...
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